For Sammontana Italia, I developed an illustrated universe that expresses the Italian spirit through a contemporary visual language, without relying on stereotypes. Hands, symbolising craftsmanship and know-how, interact with the smile that has always been part of Sammontana’s identity. The manifesto illustration also became the starting point for the Sammontana Italia Arch, a gateway created for SIGEP that welcomed visitors into the spaces of the Group’s different brands.